More of the right enquiries. Stronger visibility. Less marketing effort.

Independent healthcare providers: general and specialist medical practices, dental practices and clinics, physiotherapy and therapy practices, outpatient centres, and medical and dental laboratories.

The foundations are the same everywhere. What differs is the audience, the channels and the tone – a laboratory addresses referring practices, a practice addresses its patients.

The scope of services for each package is set out in the price overview and in the comparison table. It covers strategy, implementation, ongoing optimisation and the agreed technical support.

Advertising budgets, extensive website rebuilds, on-site shoots and an unusual volume of production are not included. Points like these are quoted separately and approved in advance.

No. The advertising and media budget is agreed separately and goes directly to the platform concerned. What the package includes is the management of the campaigns, not the budget itself.

There is a reason for this: you can see at all times what implementation costs and what reach costs.

That depends on your starting position: on the current state of the website and the directory listings, on the competition in your region, on how quickly approvals come through, and on the channel.

In our experience, technical corrections and improvements to profiles and listings take effect sooner than building up content for search. In the introductory call we give a realistic expectation for your situation – but no promised date for a result that we cannot control.

No. Anyone who commits to that is promising something that lies outside their own control. Placements on Google, mentions in answer services and reach on social platforms are determined by third parties.

What we do commit to: an evidence-based analysis, prioritised measures, careful implementation, honest measurement and a clear statement when something is not working.

Yes – strategy, profile setup or optimisation, editorial planning and production of the content.

We do not, however, recommend every channel to every organisation. Which channels make sense depends on the target audience, the service and the capacity of your team. One well-run channel is worth considerably more than four neglected ones.

Answer and recommendation services such as ChatGPT draw on publicly available information. We make sure that the information about your organisation is clear, current, structured and consistent: services, areas of focus, catchment area, target audience, processes and how to get in touch.

No one can buy, control or guarantee a mention, a recommendation or a placement in ChatGPT, on Google or on a social platform. We improve the foundation, not the judgement of third parties.

No. We can take on the website, hosting, domain and DNS coordination, SSL, backups, security updates, monitoring and the ongoing technical tasks.

Your team does not have to look after servers or install updates. What is needed from your side is professional approval and access to the accounts that belong to you.

Yes. The packages include technical support within the defined scope, provided the website is operated through us. Alternatively, it can be commissioned separately.

The scope – availability, backups, updates, response times and what is expressly not included – is set down in writing before we start.

No. For our services we do not request, receive, process or store patient records, diagnoses, treatment histories, case details or appointment notes. We do not need access to practice management systems, patient record systems or laboratory information systems.

What we do process: the business contact details that you send us yourself when you contact us. This is described in the Privacy Policy.

If health information reaches us despite the warning, we do not use it for marketing or analysis, we restrict access to it and we delete it promptly.

Not in the regular implementation. As standard we work with original design work, your own material, code-based visual elements, system fonts or legally cleared free content.

Paid fonts, purchased images, premium themes, paid extensions or third-party brand elements are not a prerequisite. If you expressly want something of that kind, we state the costs in advance and obtain your approval.

Yes, as an expressly commissioned additional service: planning, shot list, on-site shoots, short video formats, editing and crops.

The scope and the costs are quoted and approved in advance. Before publication, the necessary consents and releases for premises, your staff, patients and models must be in place. A standard package works without a shoot as well.

Accounts such as the Google Business Profile, advertising accounts and social media profiles are held in the name of your organisation and stay under your control. We work with access, not with ownership.

For the approved, client-specific content and materials, the terms of use are set down in the contract. Details are set out in the General Terms and Conditions and in the relevant quotation.

Considerably less than many expect – but not nothing. What is needed is professional and clinical approval, access to your organisation’s accounts and one point of contact for brief queries.

In our experience, a small amount of time each month is enough once the process has settled in. Everything else rests with us.

With a 30-minute introductory call: goals, target audience, capacity and starting position – and where the first step will do the most.

This is usually followed by the Digital Growth Diagnostic as a paid baseline assessment, then the 90-day plan that comes out of it, and only then implementation.